At Fangle we can determine what is being said about companies, products, brands and people in the Social Web and by whom; what insights can be gained from this comment; and how to make use of this information to drive strategy.
To start the conversation, contact David Foster or Nick Broom on 07973 796829
Although the first advertising agencies were formed in the 1840's, it took until 1911 for serious research studies to be conducted and until the 1930's until quantitative and statistical methods were employed.
And even now, 160 years after inception, agencies still only have a vague notion of what people really think of their work and how effective it is.
The Web has been with us for 17 years and we are already able to create reports on the overall sentiment of comment about brands. With the ability to drill down to read specific views on an individual basis.
For the first time, brands can access the tools to be able to understand what people are saying about their products, their service and their competition. Fangle uses this analysis to provide client brands with valuable insight into where in the Web conversations are taking place, what tone of voice is being used and what are the really sticky issues.
Building on these insights, it creates a strategic approach to integrate with or adapt the clients existing marketing plan, while listening to, engaging in and initiating on-line conversations designed to engage customers and potential customers on a more personal level.
It used to be that real dialogue in marketing was the preserve of Brand Experience techniques. Now there is Fangle.
Can you afford not to be part of the conversation?